Propaganda delivers summer campaign for exclusive Ted Baker casual collection
Posted by The Editor
Propaganda Brand Consultancy has delivered “Out of Office” for Suit Direct, a campaign supporting the retailer’s exclusive new casualwear collection with Ted Baker.
Capturing the brand’s stylish yet relaxed casual collection, the campaign centres around stepping “Out of Office” for the summer season, capturing a laid-back yet refined approach to contemporary menswear.
Propaganda delivered full creative production from initial concept through to final execution, including a campaign film, social assets and in-store imagery.
The collection is a curated edit of everyday staples, including linen tailoring, jersey suits, cotton-rich T-shirts, polo shirts, chinos, Oxford shirts – all the summer staples you need in your wardrobe for the season.
Building on Suit Direct's existing Ted Baker suiting offer, the new collection gives customers a more complete way to shop the brand, with premium casual pieces that complement tailoring or work just as well on their own.
The campaign is now live across 35 stores nationwide, bringing to life a relaxed, easy-wear summer aesthetic designed to showcase the versatility and premium quality of the collection.
Amanda Argent, retail director at Suit Direct said, “For the past few years Propaganda has worked closely with our team to deliver fantastic creative campaigns for our seasonal suiting, alongside wider brand and creative strategy. For this exclusive Ted Baker casual collection, we knew we needed a campaign that felt fresh and distinct from our traditional suiting offer.
“The team at Propaganda immediately understood that ambition and developed a concept that perfectly captures the relaxed, effortless spirit of the collection. The response from shoppers has been fantastic, and we’re delighted to continue building on our relationship with Ted Baker, whilst offering more choices to our customers to look and feel great, whatever summer has in store for them.”
Sophie Coulson, account director at Propaganda said, “‘Out of Office’ is an opportunity to showcase a different side of Suit Direct and Ted Baker. Rather than being occasion-focused, this collection is all about effortless summer dressing but with the quality and finesse that Ted Baker is known for. The campaign recreates that feeling: car windows-down, music-on, map-out, getting lost in a summer adventure and leaving the world behind, in stylish relaxed pieces
