Panda partners with Wolfenden to boost UK organic market share

Bamboo bedding and mattress retailer Panda London has appointed Wolfenden to spearhead its SEO and digital PR strategy as the eco-conscious brand aims to establish dominance in the competitive bedding market.

Founded in 2015, Panda London has set itself apart with its revolutionary approach to sustainable bedding, offering eco-friendly alternatives to traditional materials that are responsibly sourced, manufactured, and recycled.

Following a competitive pitch process, Leeds-based Wolfenden was selected to support Panda London in increasing its UK organic market share, reducing its reliance on paid media, and driving long-term growth in a crowded marketplace.

Wolfenden began work in spring 2024, assisting with Panda London’s website refresh and migration to Shopify, providing technical SEO support to enhance organic performance.

Building on the success of this initial collaboration, the agency launched digital PR this month to complement the SEO strategy, amplify brand awareness, and further elevate the brand’s bamboo-driven USP to targeted audiences.

Tommy-Joe Reardon, head of marketing at Panda London, said: “Wolfenden came to us with an impressive approach and proposed strategy that was clear from the outset and successfully delivered.

“Throughout 2024, we’ve valued their transparent and results-driven approach, which has already delivered notable improvements in our organic growth. We’re excited to expand this further as we begin benefiting from their Digital PR expertise.”

Daisy Wolfenden, managing director at Wolfenden, commented: “We’ve developed a fantastic relationship with the Panda London team, driven by a shared focus on achieving meaningful outcomes.

“This collaborative approach has not only delivered impressive organic performance improvements but also opened up further opportunities to grow together. We’re excited to continue supporting Panda London in strengthening its brand presence and market share.”

Wolfenden works with other leading retail brands, including Twinings, Vertbaudet, and Fiorelli, delivering integrated digital marketing strategies.